A 6-person roofing firm in Manchester with no prior digital presence. We built their Meta funnel, CRM and follow-up system from scratch. 23 quotes booked in 90 days — 12 converted to jobs averaging £4,740 each.
AI-PoweredGrowthSystems
forServiceBusinesses
AI-powered growth systems for roofing, HVAC, plumbing and B2B service businesses. Strategy, automation, creative and lifecycle — engineered into one operating layer that compounds revenue.
+£25krevenue
or20+qualifiedbookings
in90days—guaranteed.
We install a complete growth system for home service businesses. If we do not hit the guarantee, you do not pay us.
What we install
Meta Ad Campaign
Built, written, creative, launched and managed for 90 days. You fund the ad spend separately.
Lead Capture
Instant form and landing page feeding straight into their CRM — no lead slips through.
CRM + Pipeline
Every lead tracked from new enquiry to booked job. Full pipeline visibility, set up for you.
Automated Follow-Up
Instant SMS + email the second a lead comes in. Multi-day nurture so no lead goes cold.
Booking System
Leads book a quote or site visit straight into your calendar — fully automated scheduling.
Reporting
Clear dashboards showing leads, bookings and cost per result. No black box.
Recent wins
A family-run plumbing business in Birmingham stuck at 6-8 jobs per month. We rebuilt their lead capture, added instant SMS follow-up and a self-booking calendar. Lead volume tripled and their close rate jumped from 35% to 61%.
A 4-person HVAC company in Leeds struggling with seasonal slowdowns. We built an outbound AI agent for reactivation, launched a Meta lead-gen funnel and installed automated nurture sequences. 31 bookings in 90 days with a 58% close rate.
A commercial cleaning consultancy in Amsterdam relying solely on referrals. We deployed an outbound AI system, built a LinkedIn + Meta funnel and created a multi-touch nurture sequence. 44 qualified calls booked in 90 days — 19 converted to contracts averaging £3,540 each.
Everythingyourgrowthpipelineneeds, underoneroof.
AI Lead Generation
Outbound prospecting and inbound funnels that fill your pipeline with qualified leads — without ad-spend dependency.
Lead Reactivation
We turn your dead lead list into booked jobs. AI SMS + email sequences that wake cold contacts and convert them.
Appointment Booking
Automated flows that qualify, schedule and confirm appointments 24/7 — no manual back-and-forth.
AI Sales Agents
Conversational AI for first contact, qualification and nurture — responding instantly, around the clock.
CRM & Pipeline
Full Custom Systems buildout: pipelines, automations, tags, triggers and dashboards. You always know where every lead stands.
Nurture Sequences
Multi-channel sequences (email, SMS, voicemail drop) that keep leads warm and move them toward a yes — automatically.
Fivelayers.
Oneoperatingsystem.
Most agencies hand off services in silos. We architect the entire growth stack as one engine — so every layer makes the next one stronger.
Strategy
Offer architecture, ICP design, growth modelling and a 90-day operating plan.
- Market thesis
- ICP design
- Offer engineering
Systems
Custom Systems built end-to-end: funnels, pipelines, automations and triggers.
- Custom buildout
- CRM pipelines
- Automation logic
AI Agents
Conversational AI for inbound, outbound and reactivation — wired to your calendar.
- SMS & voice agents
- Qualification flows
- Live handoff
Lifecycle
Email, SMS and voicemail sequences that nurture, win-back and upsell on autopilot.
- Welcome flows
- Reactivation
- Win-back loops
Data
Dashboards, attribution and weekly reporting — so growth becomes a system, not a guess.
- KPI dashboards
- Attribution
- Weekly reviews
Fromcalltolivesystem inundertwoweeks.
Strategy Call
We audit your setup, understand your offer, and map exactly what your growth system needs to look like.
System Build
We build your full stack inside Custom Systems: funnels, automations, AI agents, pipelines and sequences — all connected.
Launch
We go live and activate your pipeline. Leads start flowing within the first week.
Compound
We monitor results, refine sequences and scale what's working. Ongoing optimisation included.
23+operators. Oneoperatingsystem.
Real feedback from roofers, plumbers, electricians and trade businesses we've installed growth systems for across the UK and EU.
"We went from chasing leads to turning them away. Booked £38k in jobs in the first 60 days. The follow-up automation alone paid for the whole engagement."
"I was sceptical about another agency. Vexa actually built the entire system — CRM, ads, follow-ups. 27 booked quotes in 90 days. Real numbers, not vanity metrics."
"Speed-to-lead jumped from 4 hours to under 60 seconds. Our close rate doubled. This is the operating system every service business needs."
"Honestly the smoothest install I've ever experienced. Two weeks and we had a full funnel running. Lead quality is night and day."
"The reporting dashboard alone changed how we run the business. We finally know our cost per booked job — and it's a third of what we used to pay."
"23 qualified jobs in the first month. The team didn't just hand us a system — they trained my office staff on it. Felt like a partner, not a vendor."
"We tripled our enquiries without adding any headcount. The AI follow-up handles the nurturing while my team focuses on closing."
"Best £ I've spent on marketing in 12 years. Period. ROAS sits around 9:1 every month now and it just keeps running."
"I've worked with three agencies before this. Vexa is the first one that actually built infrastructure, not just ran ads. Game changer."
"Our calendar is booked 5 weeks out for the first time ever. The lead reactivation pulled £14k out of contacts we'd written off as dead."
"Professional, fast, and zero fluff. They delivered exactly what they promised — and the guarantee gave us the confidence to commit."
"Went from 4 quotes a week to 4 quotes a day. The instant SMS follow-up is genuinely the difference between booking a job and losing it."
"The CRM setup alone is worth the price. We can finally see every lead from first click to invoice. No more guessing what's working."
"Booked an extra £27k in the first 90 days. They hit their guarantee in 6 weeks. Nothing more to say."
"Took us out of feast-or-famine. Predictable, qualified bookings every single week. The team is sharp and genuinely cares."
"We tested ads ourselves for a year and burned £18k. Vexa hit profitability in week 3. Should have called them first."
"The automated nurture sequence converts leads that would have ghosted us. Closed two £8k jobs from contacts that were 6 weeks old."
"Cross-border, fully bilingual, no friction. They get how service businesses actually operate — not just how they market."
"I doubted the guarantee. They hit 22 booked jobs in 75 days. Now I just refer them to every contractor I know."
"The booking calendar integration saved my office manager 10 hours a week. That alone justified the engagement."
"High-ticket leads at £42 each. Conversion is 1 in 4. I genuinely don't know how they do it but I don't need to — it just works."
"Felt like hiring a full marketing department for a fraction of the cost. Strategy, build, ads, follow-up — all handled in one stack."
"From signature to launched campaign in 11 days. 19 booked design consultations in the first month. Outstanding execution."
Commonquestions, straightanswers.
Primarily UK and EU service businesses — roofing, HVAC, plumbing, construction, and B2B services. If you have a lead pipeline and a phone team, we can build for you.
No. We can set it up from scratch as part of the build. If you already use Custom Systems, we work inside it.
Most builds are live within 2–4 business days from our strategy call, depending on complexity.
Every layer of your growth system — not just ads, not just a CRM, not just email. Lead gen, nurture, booking, follow-up and AI agents wired into one integrated pipeline.
Yes — particularly for lead reactivation, we offer performance models where you pay based on appointments booked. Talk to us about your situation.
Readytomakegrowth
anoperatingsystem?
We take on a limited number of new partners per quarter. Book a 30-minute call and we'll send a tailored growth diagnostic within 48 hours.
